Firestorm - The Power To Be More (Reflection)

Today was the day that we would present our pitches for our advertisement. Throughout the entirety of the development of this task, I, along with many others, struggled to understand what we were expected to do and how to approach it, however by the end of it I think my group consisting of Lukas, Suho and myself completed the task at a decent quality.
In general, our presentation did very well. There were some things which I thought may go wrong but didn't, such as the communication and audience reaction to certain lines and visual aids. On the other hand, some aspects, such as some of the lines I had, were forgotten or dismantled. Overall, our presentation was successful and we achieved our goal of advertising the new energy drink.
Saying this, I don't believe our presentation was the best of the class. Some of the other groups did very well, namely the BP Oil group and conflict zone shelters among several others. I think these groups effectively demonstrated their approaches and other important aspects of an advertising company's duties.
In completing this task, I feel that my understanding of the uses of pathos, ethos and logos as well as the many appeals/techniques that must be considered in the process of advertising. We were able to find purposes for numerous of these techniques and even used some of them when it came to proposing our speech. We used techniques such as incorporating a celebrity (Ronaldo) as a form of exaggeration, as well as relating to our target audience which are young people who are into sport in the UAE, The most prominent technique we used was claiming that we had the solution to several problems, being academic and physical. Problem/solution techniques are effective as they use something which burdens a large group of people regularly. For us, this burden was lack of energy.
Our audience and conflict greatly impacted our presentation. Because it was based in UAE, we used a football reference (Ronaldo) considering it is the most popular sport in the country, as well as other references such as that to schooling and tests (because many people come to this country for education).
We also used physically attractive images because we figured that the company would have a high value on imagery, and tried to use some humour to appeal to the audience.

I enjoyed the creativity and individualism allowed in this task, and can't wait to do some more which provide similar learning experiences. I think that it will have a great influence when it comes to preparing and presenting my FOA.